Music Video Outlets

Social websites 

The social media is a network to socialise such as Facebook and Twitter. On Facebook you can share and post music videos that will become visible to the public.  This will enable the people to find the target audience the music video was aimed at. An example of this would be if someone had uploaded or shared a video via You Tube to there Facebook or Twitter account for people to view and the video would become more viral to the audience t was aimed at. The important thing is that they have multiple outlets so that the music video can reach the audience of the artist choice however if there was only one outlet the music video wouldn't be as viral as it would be if there was more than one outlet for consumers to view. From the artist uploading videos onto there Facebook or Twitter will allow view to also share and view the video created for the audience an example of this would be if Chris Brown posted his music video to New Flame on his Facebook people would be able to get it off of there to share. The artist will become more popular and well known in the music industry for this increasing the recognition and popularity of the record label. A negative towards this approach would be if the consumers to not have access to social media sites so this shows that it wouldn't reach it's target audience and others on Facebook or Twitter may think that the music video is being viewed too much and another face will be that some people may not even like the music video or the artist who has created the video for the public. The social media sites help people stay up to date with the artist, to help bring them up in regards to popularity to the target audience and the public. The music video will be easier to access as you wont have to search it up because someone would have shared it for you and other to see. A negative side to this would be if you wouldn't want to see the music video on your Facebook or Twitter time line.

Mainstream TV

Mainstream TV are the major mainstream television outlets such as BBC(1,2 &3), Channel 4, Sky 1 and ITV. These major mainstream television channels help promote the artist music video through playing the video on a variety of channels for the public to view and the target audience it is aimed at using the major mainstream channels. These channels
provide free access to watch the music videos. On the Johnathan Ross show Kylie Minogue was interviewed on her career and other questions that Johnathon Ross felt was not answered but he also played a music video of hers and spoke about his thoughts . The positive view on this is that Kylie is getting feedback on her music video and it is being promoted on the TV channel for consumers to buy and be informed, the negative point to this is that some people may not watch the Johnathan Ross show therefore it may be a waste of time if people to not view the channel however there are other outlets which will play them music video so that is a good reason why an artist should have multiple outlets as the video will get shown more to the audience. This is a good reason why mainstream TV is good for promoting and showing music videos to the public. The record label will become well known for this as the artist who they produce for is on TV being interviewed with the music video created by her for the audience to view. Some people may watch the show but not really care about eh music videos that are being shown. The words to the audience may be explicit and will the words will be censored. More people will be able to view the music video and it will become more viral through people, this is also better because if a new exclusive video has come out it may not be on You Tube it will be on the major mainstream channels to view for free which will also reach its target audience. Some of the music videos may be explicit so the words will have to be cut out or blanked. For the audience to watch the video it will be free so no payments to watch will need to be made this is a positive and the target audience will get to view it for the video to become more viral however if that type on genre is being played not everyone will like it as many people don't all like the same genre or music this is a negative impact on the audience also there are sometime advertisements which interrupt the video the public is watching. 

Music Channel

Music channels play different genres of music on different music channels for the public to watch. There are different music channels such as channel AKA, MTV hits and MTV base, the music channel outlet specialise in different genre types. These music channels help make the artist music video more popular and become more viral to the public as they will be able to view it for free due to the channel. This leads to the music video becoming more recognised to the audience as the artist and institution will get credit for this. The institution will get a profit for this as the music channels are paying the the record label to put the music videos onto their channel for the audience to view. Jessie J bang bang is a song that is very popular and familiar to the public and this is due to the amount of music channel outlets is has been played on for example MTV. These different music channel outlets give the artists more recognition to the public and help them become more viral. The positive side to this is that the public will have free access to the video and it will stream to them clearly with no buffering problems and the target audience will be able to view the music video however the negative side to this is that the adverts can interrupt the video and the music wont be on demand for the audience to watch. Some of the music video affiliate with drugs and  with explicit language which some of the public may not like and also the words can get censored, this can lead to a loss in money for the record label and the artist and can give them a bad reputation in the music industry and to the public and target audience as they may not like it and others may not be able to view it if they don't have those channels. The artist and record label get money from the music channels paying them for the music video to be shown on there channel for the public to view. The audience can also record the channels streaming the video which is a positive and you don't get a virus from the channel if the music video is being streamed. The record label will gain a success through a wide a gain in a wider audience as the sing will become more viral and spread through and from people also the target audience watching these music channel outlets, you also have a choice whether you want to watch that music channel as there are many to contain different genres of music for the public. The artist music video may not be played as often on the channel because they- the record label are not in charge of the order of the songs being played and also what songs will be played.

Direct And Special Edition CD'S/ DVDS

Direct and special Cd's and DVDs are good for the public as it allows them to purchase the music video so they would then have it on demand without needing to search for it also containing extra special features this is a good thing as you are directly supporting the artist from buying something that they have produced containing extra features. A negative for the consumers is that not everyone will have the money to purchase these special edition Cd's for the extra features. For example Michael Jackson released a DVD with a collection of his different music videos that were created and sold to the public to support him and his record label. The institution will gain a profit in money from releasing special edition Cd's/DVDs to the consumers. This can help an artist to become more viral as they become more recognised to the public this also helps reach the audience it was aimed at for the target audience to then stay up to date with the songs and music videos created by the artist. The institution will get positive outcomes from a gain in  the audience and supported of the artist to help them become more famous in the music industry. The consumers can also download the song/ music video for free or listen to it on You Tube instead of buying it which can lead to a loss n money and a waste of money and valuable time if people don't buy the special edition disks. Below is a music video taken form Justin Timberlake's Justified album.

Streaming Websites

Streaming websites such as You Tube,i-movie and 4 music allow the public to watch full music videos for no purchase. These websites stream/play music videos . Streaming websites are free for the public to use and are also easy to use they help you stay up to date with the artist if you subscribe for free for example subscribing to an artists channel on You Tube help you stay up to sate with the latest videos this is a positive for the public. On the negative side some of the advertisements in the way and interrupt the video whilst it is playing and some of the music videos require an age restriction meaning the target audience may not be able to view the music video because of this or may only get glimpse of the video. An example of a music video streamed on You Tube is Chris Brown New Flame with Usher and Rick Ross. The institution can make a lot of money form the music video due to the amount of views and the subscriptions from some people on different websites, these streaming websites are a good way to  get the artist and record label noticed for the work and music video produced so they become more recognised in the music industry. A negative side to the institution is that the language on some of them music videos will have bad language and will therefore need to be censored which in this case some people don't like as they would prefer to here the explicit language but not everyone will want to here those words. People will also be allowed to leak the music videos before release date to the public and download them for free which results in a lack of support and respect for the artist hard work. Some safe searches on people computer of mobile device will not allow them to view the music video due the mode the device is on. Below is the music video to Chris Brown New Flame With Usher and Rick Ross which is on Chris Browns Vevo which is his channel where he releases his own music videos and people are able to subscribe to it.

Artists Websites

The artist websites are websites exclusive and all about the artist for example http://www.beyonce.com/  << that is Beyonces website that is exclusive to her and the same goes for Tinchy Stryder >>  http://tinchystryder.com/ 
These websites help and allow the public to stay up to date and purchase the merchandise created by the artist to help support them in the career they are going along.  The artists websites are owned by them and the manager. For the audience they can watch the original video as often as they want as the artist websites are easy to use and navigate around to find information and music videos based on that specific artist this is a good thing for the public which can also help make the website more viral to others. Sometimes the music video may be only exclusive to the artist and may not be able to seen seen or shared it is is purchased and this can lead to a loss of money and the video wont reach the target audience if they do not have the money to pay for the music video to support the artist also some artist websites are age and safe search restricted due the explicit stuff that is on the page and in some cases the nudity in the music video which some of the viewers may not want to see artists private parts. The institution can make a lot of money from selling the music video and creating merchandise to sell to help support the artist in the career. Information is on the websites about the artist background and how they started their career which will get people more interested. A negative side to the artist website is that some of the sites are hard to get a hold of and they would get shut down due to the music video and some of the review about it. The artists websites are also time consuming for people to use as most of their time could be spent reading the information on the artist not watching the music videos.

 Downloads(legal And Illegal)

Downloading websites allow you to downland full music videos to watch.  An example of a Illegal website is kick-ass torrents which allows you to download videos for free however a Legal website such as real player and tubidy allow you to download them for free. These websites allow the public to download the music videos for free so of purchase is required this is benefit as you will be saving money however on the other hand it can get you caught for fraud and arrested and also leading you to stealing and not supporting the artist fully, poor quality and copyright can be a result of this so instead of watch a music video in 1080p you are watching it in 360p. Some legal copies of the music videos are expensive this is the reason why people would prefer to use downloading websites to get the videos for free and save their money. A virus can be put onto your computer from illegal downloading websites. The institution can suffer from a loss in money as people will be getting the music videos for free leaving the artist very unsupported and not so famous in the music industry. On the other hand the positive side to this is that some people will buy the music video allow the record label and artist to make some money form the released music video. The legal websites allow you to search the website finding the music video so that it is free to download with good quality  whereas the illegal websites download bad quality music videos so you wont get the best out of it and could get you sent to prison and this is also theft in some eyes. This allows the audience to have the music video for free on multiple devices. Due to illegal downloading 4 men were caught illegally downloading music videos on the 21st of july and this was in the The Telegraph news paper.

To conclude there are many different outlets to revolve around music videos and from the above you can see the seven different outlets Social Media,Mainstream TV,Special Edition Cd's, Music Channels, Streaming Websites, Artist website and Downloads.