Music video purposes

Promote new music release-  The internet raised awareness of Justin Bieber through the music video 'Baby' that he has released. Not many people knew who he was until his music video was released on the internet. People had found the song catchy which made him popular and for the record label it would bring them a lot of attention to sign a young artist with a famous song. For Justin Bieber this was a positive impact as he had become famous and signed to a record label at a young age, this mad this music video become well spread through the target audience it reached. The audience was positively impacted as they all became fans of Justin for his Music video and also due to his age. As this music video went very viral it helped him become famous. This has made the song'Baby' become catchy and famous due to the amount of people that has viewed and liked the video as the song had helped Justin get signed by a record label to increase his popularity in the music industry. This music video had a higher impact on girls than boys due to the target audience and this lead to girls wanting more from him not just in the music industry but as a normal person as well.

Visual representation of the artist- This music video is created by Rick Ross, this gives the audience the idea that Rick Ross is gangster 'like' from wearing gold chains and smoking. From Rick Ross music videos we the audience can gather that he likes to live to make money and use women for his own good. This is good for Rick Ross as some people may enjoy his music videos especially his target audience which will help his income and popularity. This can be bad for the record label as people may think that Rick Ross is portraying women in a bad way and that life is all about living for money,drugs and cars, this can however decrease the number of fans and give people negative thoughts on him. Rick Ross does portray himself in a bad way through music videos through drug dealing,smoking, holding guns and using women. This can impact the audience from not wanting to listen to his music anymore. This gives us an idea to relate and understand the artist and in some way for people to relate to the lifestyle impression we get of Rick Ross.

Extended the Play ability-  Chris Brown released a music video followed by his song New Flame this music video became very popular and viral throughout the music industry which had helped Chris Brown become well known in the music industry. The music video had helped Chris Brown get more money and the record label from the amount of views on YouTube and the high number of purchases. This music video got a high number of views on YouTube.  As this song became very viral Chris Brown was known more for releasing a very catchy famous song placed 27th on the billboard 100 and is top in the US for R&/ Hip Hop. This placed Chris Brown in a very supportive financial situation from the music video and song due to its popularity over the world, the money he got form them music video was good however due to the explicit language from Rick Ross this could have not helped Chris Brown make as much money from his music video however for the suited target audience he did make money out of it helping the record label as well as himself. The song is still recognized even when its prime of playing has been reached cause it will still be able to be viewed. This music video became very viral once it was released as a lot of the public liked it throughout the world.

Synergy- This music video created by will Smith shows synergy through footage from the film being placed in the music video this music video became very popular through the film and in the music industry. Due to will smith containing elements from the film M.I.B (Men In Black) this increased will smiths popularity and helped him be known for not just acting but working n the music industry as well. The audience became very aware of Will Smiths abilities and this lead him to becoming more famous throughout the world and his music video more viral an outcome to this is the video became viral throughout the music industry and lead to a lot of people beginning to know who Will Smith is. This increased Will Smiths popularity to the audience and helped benefit the record label. During this video Will Smith is in various offices that are in the M.I.B building. This music video represents the film Men In Black as the theme tune.

Art- This music video Put Your Hands Where My Eyes Can See them by Busta Rhymes. This music video is art and weird at the same time. This is a benefit to the record label as more people would become interested in the music video and this could help it become more viral and popular.  This music video is about Busta Rhymes going back to the Egyptian times. This can help the record label become noticed for the work they have done which is also a benefit on the artist, this can also help represent the artist for who they are as a person if they are expressing themselves. The audience can gain an understanding of the artist and they music video and the characters from the video will also keep people interested. The meaning of the video will be vague so it will give the audience a reason to be interested so that they will then be able to find out the meaning or the meaning may be enigmatic. The artist will gain a benefit from the amount of views on the music video.