A good example of a music video that has lots of cuts is The Break Up Song by Wale. Due to the high number of cuts this will interest the viewer more and show what is happening overtime in the music video, the cuts in this music video help show the relationship over a period of time and this creates the idea of a story in the music video which can get the music video a lot of views. At 0:38 this shows Wale's girlfriend at a young age with two dolls dressed for a wedding hoping she can find the right man and then at 0:56 we see her again at an older age due to the cuts has shown that time has passed and at the end of the music video this it shows where her dream doesn't come true between the girl and Wale.
An example of a music video that doesn't have many cuts would be Beyonce Dance For You. As this music video doesn't have many cuts it would tend to bore the viewer. At 1:00 this is shows a shot of Beyonce's face and it stays on that shot for around 3 seconds. Due to the song not having many cuts this makes the music video not so interesting and quite boring as the location stays the same throughout the whole music video and all the shots are from in one room this is a bad example of a lot of cuts also as most cuts last for about 3-4 seconds or longer instead off having more cuts to interest the viewer or make the video seem more interesting. At... just shows some normal cuts to show the audience her different actions and expressions in the music video.
Special Effects: A good example of special effects in a music video would be ET by Katy Perry, the special effects make the music video not just appeal more but adds interest and helps get its point across. The visual graphics in this music video are done to a very good standard and the editing effects go well with the graphics and set alterations. This music video Leah Greenblatt of entertainment weekly has said Katy Perry's song showed good strength not just in the vocal but creativity. The special effects in this music video are beyond most that are out there. At 1:40 we can see the special effects on Katy Perry's face and ... we can see a effect of ET the alien also a green screen to show where they are at 2:45 .
A bad example of a special effects is Peter Gabriel Steam. This music video uses a bad example of a green screen and this is because of the effects and how it would appeal to the audience and at .... we can see how the green screen background looks. The special effects in this music video are not so good and we can see this at 0:56. The effects in this music video are not good as we can see from 1:20 .
Cutting to the beat: This music video cuts to the beat and this is good as it can interest the viewers more through creativity this music video is Willow Smith Whip My Hair. This music video has cutting to the beat on nearly all 4 beats of the song and this is good at is shows creativity and can gain more viewers and fans for the artist. Cutting to the beat makes the music video look more interesting. This music video appeals to the younger children as the cuts will allow them to be excited from this at 2:45 we can see that Willow Smith is in one location then at a different location in the school corridors at 1:35 singing the song. This music video can interest the viewers more as cutting to the beat can look good in music videos.
This music video is not a good example for the music video cutting to the beat the music video is Alicia Keys No-One. This music video does not cut to the beat it only has some cuts but the cuts to the beat are not constant. The cuts in this music video are simple transition cuts and this can be boring as it may seem that Alicia Keys is not very creative when doing music videos and this can also make it seem very plain and ordinary. The shots in this music video do not change much as this may be what the artist had no intended. From ... we can see the music video is more or less performed on stage so there will not be many cuts to make the music video as appealing as it could be. Lip syncing:
This music video Usher Confession Part 2 is a good example of lip syncing as Usher lips syncs the words to his song and isn't him directly singing in them music video. This music video shows Usher lip syncing well as his lips "directly" match the lyrics and seems to be like he is singing at the camera. In this music video at 1:00 to 1:20 we can see that Usher's lips are moving in synchronise time with the song this can make the audience believe he is singing the song there and then whilst he is acting out his emotions at the same time shown at 3:10 this music video shows better lip syncing than other ones that do not appeal much to the audience.
This is a bad example of bad lip syncing in the music video called Don't Phunk With My Heart Black Eyed Peas. The artist words do not entirely match the lyrics of the song at times they are out of sync. The lip syncing at 2:01 is not the best and we can see this when their lips are moving however their lips are not in time with the lyrics of the song. Varied Camera Language:
This music video has good vary camera language and it is Beyonce 7/11. This music video has exquisite camera language as there is loads of cuts, jump cuts and cutting to the beat. This music video consist of different camera language. This music video contains a very high number of cuts and this also shows time passing through the music video as at 0:45 Beyonce is standing up then the music video jump cuts to .... seeing her spinning on the chair and there a several jump cuts in this video. At 2:01 we can see Beyonce on the balcony then 2:50 cuts to Beyonce inside moving her bum cheeks up and down, this music video look very creative and can attract a large audience form different ages as it is very appealing to the eye and as an artist to the audience.
This music video Chris Brown No Air is a bad example of varied camera language. This only contains simple cuts and it not the best of music video to appeal to the audience there's only some good camera language that has been varied at 1:10 and 0:56 to show the relationship between the artists. This shows that some camera language has been varied. Green Screen:
This music video Beyonce Sweet Dreams uses a green screen and this is a good example as it suits the song is done to good quality. In this music video the green screen matches the song and would appeal to the target audience as they may find it fascinating. This green screen will also help the audience gain an understanding of where the video is based and Beyonce has based this music video in another planet and we can clearly see this illustrated at 2:00 .
This music video Groove in the stars is a bad example of a green screen in a music video. The green screen in this music video will not appeal very much to the audience and this is due to how it will appeal to the target audience and public, this can be bad for the artists as the green screen is not very good and indicating the music video to not be so good. The green screen at 1:00 is not good and we can gather that the quality of the green screen is not good.
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