Goodwin's Ideas About Music Video's

ANDREW GOODWIN- Goodwin is a man who managed to identify 5 key aspects for a music video that the audience should look out for.Goodwin's ideas were key features distinguished in a music video and these were seeing the sound, narrative performance, the star image, the relations to the visuals of the song and technical aspects of the music video.Goodwin published a book called ' Dancing in the distraction factory music television and culture' this was published on  January the 1st 1992.

Illustration - This is when a music video is directly corresponding to the lyrics and this is when the music video portrays the lyrics in the video and genre and an example of this is Katy Perry Fireworks. At 1:02 we can see the fireworks coming out of Katy Perry's heart as she sings 'Firework' this gives the audience a visual understanding of the music video due to how it has been illustrated.

Amplifying - This is a video that is designed to enhance the style and mood of the song. An example of this is LMFAO Sorry For The Party. This music video has a high tempo and the style of the song is as well and this is shown through the dancing and  lively music at 2:30 . This music video is implying the life of enjoyment and partying.









Contradicting - This is when the music video deliberately goes against the lyrics and mood of the song. This music video implies a happy meaning and we can see this through the actions of the main singer at 1:11 . This music video is fast pace however the lyrics of the song are sad and this is contradicting the contrast between how the video is performed and the lyrics.







Iconography - This is when the music video is diverse and complex in terms of the video style. This occurs in Beyonce Blow. At 0:42 there is a close up of Beyonce's face on the screen and this occurs again at 1:28. Near the end of the music video at 5:02 there is a close up of Beyonce's face to see her facial expression.

Star Persona - This is when the artist has mainly close ups of them in the music video as the star perosna. This music video has a lot of close ups on Beyonce and this occurs at 1:45 , 2:44 and 2:52.










Voyeurism - This is when the music video makes things look good to give pleasure from watching and enjoying it. An example of this would be Miley Cyrus Wrecking Ball and at 1:56 we can see Miley Cyrus naked and this can give some 'SEXUAL' pleasure to some of her viewers. At 1:45 we can see her laying down in a sexual position which can imply to the audience that she wants to give the male viewers sexual pleasure and this occurs again at 1:53 when there is a mid shot of the top half of her body mostly focused on her boobs.


Intertextuality - This is when one media text refers to another media text. This music video contains scenes from Fast And Furious, this shows how the intertextuality takes place. This occurs at time code 0:07 and this is included in the music video to make it look more interesting. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious.