Styles Of Music Video

Genre video
This music video Hustlin by Rick Ross  consists of Rick Ross living the "GANGSTER" like life as he has a lot of money shown at 01:00, gold chains at 01;06 and women shown in 0:21 to his name and gangs shown at 2:05 this can give him a bad image due to the fact it looks to the viewers that he using women as toys. The black ethnic groups with gold chains signalize that this music video is a rap video. The audience can dislike Rick Ross for the way he portrays women in this music video. This is an example of the institution representing Rick Ross for who is he and how he acts however this can not be such a  good impact as some of the audience may  think he is corrupting young children. This music video can be portraying Rick Ross in a bad way but this may be how he wants the audience and public to view and judge him.



Genre subverting

This music video consists of Red Hot Chili Peppers changing their original genre during this music video. They change from punk rock to heavy metal rock/classic rock and this could positively impact the audience on the genre change as they may prefer it. At time code 0:14 this shows the audience that the band was playing a classic punk rock and then changed into playing heavy metal rock at time code 2:30. This can be good for the institution as it is a change as they have also dressed differently and this change could benefit the band Red Hot Chili Peppers. On the other hand this can land positive and negative impact on the audience as everyone has different opinions. The positive impact can be laid  on the audience through the genre change and how the music video has been portrayed however to other the illustrated change can lead the audience to a having a negative though and impact on the audience.

Parody
This music video illustrates Bart Baker imitating Taylor Swift Shake it off. This music video takes the mick out of the original by Taylor Swift. The beginning is an imitation of Taylor Swift shown at 0:05  this also occurs in the original song by Taylor Swift at 0:05 this can impact the audience in a good way as a laugh due to Bart Baker taking the mick and this can also be good for the institution as this can become viral and well known to the public however this can get given a negative review and impact the audience in a negative way as Taylor Swift and other fans of hers may find this disrespectful and rude towards her music video as an imitation has been made by a man who also changes the lyrics to make the music video sound and look funnier than the original this is show in Bart bakers version at 2:01.


Referencing
This music video contains scenes from Fast And Furious, this shows how the artist and music video is referencing the film. This occurs at time code 0:07 and this is included in the music video to make it look more interesting as the lyrics to the song go with the footage from Fast And Furious. At time code 1:32 occurs in the film and music video. The institution can use this footage from the film to show an understanding of the film. This music video is also like an extra trailer with loads of different scenes and it end with when the next Fast And Furious come at shown at 2:32. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious can interest the viewers more as the film is very popular and with scenes form it can give the institution a benefit for the number of views it would get.

pastiche/homage
This music video contains pastiche and this is when the music video directly copies scenes from another media text in this case Lil Wayne has copied scenes from the film inception. At 0:15 in the music video this is an exact copy of inception when Leonardo DiCaprio falls into the bath to wake him up from the dream and this moment occurs in the film at 3:23. These scenes both occur at the beginning of the music video and Lil Wayne copy is identical to the original. This can be good for the institution as it shows that Lil Wayne has liked the film enough to use ideas from it in his music video to show similarity to make his music video more interesting. This could also occur to other in their eyes that Lil Wayne is 'dissing' the video in his own indirect way however this can lead to his reputation in the music industry to go down.


Animation

This music video contains animation through the camera effects and media technology used. At 0:56 shows an animation on Big Sean this can reinforce and show the audience that he is creative, this can land a positive impact on the audience and the institution as more people would want to buy the music video. The colors and animations change people views of the artist. The graphics and effects can grab the audience's attention for them to want to watch the video and for them to see what the artist is capable of. The institution can portray Big Sean in  a way they think will be best but not all choices they make will positively impact the institution or the artist.


Surreal/Abstract

This music video contains weird and abnormality shown in a robotic doll singing the song. This music video abstract as it is a female robot that is singing the song and some of the audience may not like this so it can lead to a negative for the institution on the other hand others may think of this a positive as they may find it fascinating and may have an interest form music videos or things as surreal as this. We can see at 00:22 that the female robot is singing the music video at 00:57 people can see that this is abstract as not may music video have a robot attached to strings performing the music video. This can impact the group Daft Punk in a positive way and for the institution this can lead to the audience wanting more music videos like this which can help increase daft Punk popularity in them music industry and the profit for the institution.

Performance
This music video shows a performance illustrated from how Chris Brown performs in the song New Flame this is seen in the music video. This music video consists of Chris Brown dancing in the music video performing directly to the camera. At 0:10 we can see Chris Brown performing directly to the camera shown in his eyes contact and body expressions. At 0:40-1:00 you can see Chris Brown dancing and performing the song with his voice. This music video contains a variety of different locations which can interest the audience and this can positively impact the institution if the audience like it and the artist will get known for the work done in the music video. This music video is good for the institution as they used an artist that is well known to the public and this can benefit them. 



Impressionist
An impressionist music video is when the artist and lyrics suit the mood of the song this can also make the audience feel a certain way as the video relates to the lyrics. This music video Let Me Love You by Mario. This music video is not at a fast pace so this allows the audience to keep up with what is happening and understand it. In this video Mario is singing about a women who he loves and this is good for the institution as they can impact the audience in feeling a certain way to connect with the artist. As we can see at 4:15  this could make some of the audience connect with him at this point. This can impose a positive impact for the audience due to a possible connection through the music video.

Interpretive
An interpretive music such as Katy Perry Fireworks shows the actions to the song, like when Katy Perry says 'Fireworks' we can see fireworks coming out from her heart shown at 1:02. This is good for the institution to have music video match the lyrics because the audience can gain a better understanding of the music video. This music video can leave the audience skeptical about Katy Perry's music video and this is because they may find it too colorful and not so realistic for fireworks to come out of someones heart at 1:11 or may not like the music video however others may think the work done in the music video is creative and may like it for example 3:22. The audience n have different views on the music video and not all will have a positive effect for the institution or the artist.


Narrative

A narrative video such as Omarion I'm Tryna tells a story and this occurs in the music video and we can see this through the music video has been performed so to the audience it comes across as a story. This tells the story of Omarion loosing his girlfriend as he is not focused on her this occurs at 2:07. This can give the audience an idea for the sort of man Omarion is. At 2:36 the audience can feel and gain an understanding that Omarion is upset. This narrative music video is good for the institution as it can give people a small story line to catch onto and also a representation of the artist Omarion himself, this can be good for the artist also as he is giving an image of himself for how he wants the public to view him.