Music Video Idea Links & Artist Email

https://www.youtube.com/watch?v=95m6u4hXZTM  - skepta gingerbread man - i chose this song becuase i liked the beat and tempo as it has a nice flow that goes along with the lyrics.

https://www.youtube.com/watch?v=e1RF8gOtU6U  - black the ripper get back - i liked how the lyrics go with the song and the meaning of the song.

https://www.youtube.com/watch?v=s7tKPPsXawA - i liked this song as it had a nice house groove to it and the up tempo beat and pace of the song is enjoyable.

Unfortunately I did not receive a reply from the artist to use the music video however this will result in me looking in creative commons for a song to create a music video for.

Goodwin's Ideas About Music Video's

ANDREW GOODWIN- Goodwin is a man who managed to identify 5 key aspects for a music video that the audience should look out for.Goodwin's ideas were key features distinguished in a music video and these were seeing the sound, narrative performance, the star image, the relations to the visuals of the song and technical aspects of the music video.Goodwin published a book called ' Dancing in the distraction factory music television and culture' this was published on  January the 1st 1992.

Illustration - This is when a music video is directly corresponding to the lyrics and this is when the music video portrays the lyrics in the video and genre and an example of this is Katy Perry Fireworks. At 1:02 we can see the fireworks coming out of Katy Perry's heart as she sings 'Firework' this gives the audience a visual understanding of the music video due to how it has been illustrated.

Amplifying - This is a video that is designed to enhance the style and mood of the song. An example of this is LMFAO Sorry For The Party. This music video has a high tempo and the style of the song is as well and this is shown through the dancing and  lively music at 2:30 . This music video is implying the life of enjoyment and partying.









Contradicting - This is when the music video deliberately goes against the lyrics and mood of the song. This music video implies a happy meaning and we can see this through the actions of the main singer at 1:11 . This music video is fast pace however the lyrics of the song are sad and this is contradicting the contrast between how the video is performed and the lyrics.







Iconography - This is when the music video is diverse and complex in terms of the video style. This occurs in Beyonce Blow. At 0:42 there is a close up of Beyonce's face on the screen and this occurs again at 1:28. Near the end of the music video at 5:02 there is a close up of Beyonce's face to see her facial expression.

Star Persona - This is when the artist has mainly close ups of them in the music video as the star perosna. This music video has a lot of close ups on Beyonce and this occurs at 1:45 , 2:44 and 2:52.










Voyeurism - This is when the music video makes things look good to give pleasure from watching and enjoying it. An example of this would be Miley Cyrus Wrecking Ball and at 1:56 we can see Miley Cyrus naked and this can give some 'SEXUAL' pleasure to some of her viewers. At 1:45 we can see her laying down in a sexual position which can imply to the audience that she wants to give the male viewers sexual pleasure and this occurs again at 1:53 when there is a mid shot of the top half of her body mostly focused on her boobs.


Intertextuality - This is when one media text refers to another media text. This music video contains scenes from Fast And Furious, this shows how the intertextuality takes place. This occurs at time code 0:07 and this is included in the music video to make it look more interesting. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious.

Power point,

Styles Of Music Video

Genre video
This music video Hustlin by Rick Ross  consists of Rick Ross living the "GANGSTER" like life as he has a lot of money shown at 01:00, gold chains at 01;06 and women shown in 0:21 to his name and gangs shown at 2:05 this can give him a bad image due to the fact it looks to the viewers that he using women as toys. The black ethnic groups with gold chains signalize that this music video is a rap video. The audience can dislike Rick Ross for the way he portrays women in this music video. This is an example of the institution representing Rick Ross for who is he and how he acts however this can not be such a  good impact as some of the audience may  think he is corrupting young children. This music video can be portraying Rick Ross in a bad way but this may be how he wants the audience and public to view and judge him.



Genre subverting

This music video consists of Red Hot Chili Peppers changing their original genre during this music video. They change from punk rock to heavy metal rock/classic rock and this could positively impact the audience on the genre change as they may prefer it. At time code 0:14 this shows the audience that the band was playing a classic punk rock and then changed into playing heavy metal rock at time code 2:30. This can be good for the institution as it is a change as they have also dressed differently and this change could benefit the band Red Hot Chili Peppers. On the other hand this can land positive and negative impact on the audience as everyone has different opinions. The positive impact can be laid  on the audience through the genre change and how the music video has been portrayed however to other the illustrated change can lead the audience to a having a negative though and impact on the audience.

Parody
This music video illustrates Bart Baker imitating Taylor Swift Shake it off. This music video takes the mick out of the original by Taylor Swift. The beginning is an imitation of Taylor Swift shown at 0:05  this also occurs in the original song by Taylor Swift at 0:05 this can impact the audience in a good way as a laugh due to Bart Baker taking the mick and this can also be good for the institution as this can become viral and well known to the public however this can get given a negative review and impact the audience in a negative way as Taylor Swift and other fans of hers may find this disrespectful and rude towards her music video as an imitation has been made by a man who also changes the lyrics to make the music video sound and look funnier than the original this is show in Bart bakers version at 2:01.


Referencing
This music video contains scenes from Fast And Furious, this shows how the artist and music video is referencing the film. This occurs at time code 0:07 and this is included in the music video to make it look more interesting as the lyrics to the song go with the footage from Fast And Furious. At time code 1:32 occurs in the film and music video. The institution can use this footage from the film to show an understanding of the film. This music video is also like an extra trailer with loads of different scenes and it end with when the next Fast And Furious come at shown at 2:32. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious can interest the viewers more as the film is very popular and with scenes form it can give the institution a benefit for the number of views it would get.

pastiche/homage
This music video contains pastiche and this is when the music video directly copies scenes from another media text in this case Lil Wayne has copied scenes from the film inception. At 0:15 in the music video this is an exact copy of inception when Leonardo DiCaprio falls into the bath to wake him up from the dream and this moment occurs in the film at 3:23. These scenes both occur at the beginning of the music video and Lil Wayne copy is identical to the original. This can be good for the institution as it shows that Lil Wayne has liked the film enough to use ideas from it in his music video to show similarity to make his music video more interesting. This could also occur to other in their eyes that Lil Wayne is 'dissing' the video in his own indirect way however this can lead to his reputation in the music industry to go down.


Animation

This music video contains animation through the camera effects and media technology used. At 0:56 shows an animation on Big Sean this can reinforce and show the audience that he is creative, this can land a positive impact on the audience and the institution as more people would want to buy the music video. The colors and animations change people views of the artist. The graphics and effects can grab the audience's attention for them to want to watch the video and for them to see what the artist is capable of. The institution can portray Big Sean in  a way they think will be best but not all choices they make will positively impact the institution or the artist.


Surreal/Abstract

This music video contains weird and abnormality shown in a robotic doll singing the song. This music video abstract as it is a female robot that is singing the song and some of the audience may not like this so it can lead to a negative for the institution on the other hand others may think of this a positive as they may find it fascinating and may have an interest form music videos or things as surreal as this. We can see at 00:22 that the female robot is singing the music video at 00:57 people can see that this is abstract as not may music video have a robot attached to strings performing the music video. This can impact the group Daft Punk in a positive way and for the institution this can lead to the audience wanting more music videos like this which can help increase daft Punk popularity in them music industry and the profit for the institution.

Performance
This music video shows a performance illustrated from how Chris Brown performs in the song New Flame this is seen in the music video. This music video consists of Chris Brown dancing in the music video performing directly to the camera. At 0:10 we can see Chris Brown performing directly to the camera shown in his eyes contact and body expressions. At 0:40-1:00 you can see Chris Brown dancing and performing the song with his voice. This music video contains a variety of different locations which can interest the audience and this can positively impact the institution if the audience like it and the artist will get known for the work done in the music video. This music video is good for the institution as they used an artist that is well known to the public and this can benefit them. 



Impressionist
An impressionist music video is when the artist and lyrics suit the mood of the song this can also make the audience feel a certain way as the video relates to the lyrics. This music video Let Me Love You by Mario. This music video is not at a fast pace so this allows the audience to keep up with what is happening and understand it. In this video Mario is singing about a women who he loves and this is good for the institution as they can impact the audience in feeling a certain way to connect with the artist. As we can see at 4:15  this could make some of the audience connect with him at this point. This can impose a positive impact for the audience due to a possible connection through the music video.

Interpretive
An interpretive music such as Katy Perry Fireworks shows the actions to the song, like when Katy Perry says 'Fireworks' we can see fireworks coming out from her heart shown at 1:02. This is good for the institution to have music video match the lyrics because the audience can gain a better understanding of the music video. This music video can leave the audience skeptical about Katy Perry's music video and this is because they may find it too colorful and not so realistic for fireworks to come out of someones heart at 1:11 or may not like the music video however others may think the work done in the music video is creative and may like it for example 3:22. The audience n have different views on the music video and not all will have a positive effect for the institution or the artist.


Narrative

A narrative video such as Omarion I'm Tryna tells a story and this occurs in the music video and we can see this through the music video has been performed so to the audience it comes across as a story. This tells the story of Omarion loosing his girlfriend as he is not focused on her this occurs at 2:07. This can give the audience an idea for the sort of man Omarion is. At 2:36 the audience can feel and gain an understanding that Omarion is upset. This narrative music video is good for the institution as it can give people a small story line to catch onto and also a representation of the artist Omarion himself, this can be good for the artist also as he is giving an image of himself for how he wants the public to view him.

Good & Bad Techniques

Having lots of cuts: 

A good example of a music video that has lots of cuts is The Break Up Song by Wale. Due to the high number of cuts this will interest the viewer more and show what is happening overtime in the music video, the cuts in this music video help show the relationship over a period of time and this creates the idea of a story in the music video which can get the music video a lot of views. At 0:38 this shows Wale's girlfriend at a young age with two dolls dressed for a wedding hoping she can find the right man and then at 0:56 we see her again at an older age due to the cuts has shown that time has passed and at the end of the music video this it shows where her dream doesn't come true between the girl and Wale.

An example of a music video that doesn't have many cuts would be Beyonce Dance For You. As this music video doesn't have many cuts it would tend to bore the viewer. At 1:00 this is shows a shot of Beyonce's face and it stays on that shot for around 3 seconds. Due to the song not having many cuts this makes the music video not so interesting and quite boring as the location stays the same throughout the whole music video and all the shots are from in one room this is a bad example of a lot of cuts also as most cuts last for about 3-4 seconds or longer instead off having more cuts to interest the viewer or make the video seem more interesting. At... just shows some normal cuts to show the audience her different actions and expressions in the music video.


Special Effects:
A good example of special effects in a music video would be ET by Katy Perry, the special effects make the music video not just appeal more but adds interest and helps get its point across. The visual graphics in this music video are done to a very good standard and the editing effects go well with the graphics and set alterations. This music video Leah Greenblatt of entertainment weekly has said Katy Perry's song showed good strength not just in the vocal but creativity. The special effects in this music video are beyond most that are out there. At 1:40 we can see the special effects on Katy Perry's face and ... we can see a effect of ET the alien also a green screen to show where they are at 2:45 .

A bad example of a special effects is Peter Gabriel Steam. This music video uses a bad example of a green screen and this is because of the effects and how it would appeal to the audience and at .... we can see how the green screen background looks. The special effects in this music video are not so good and we can see this at 0:56. The effects in this music video are not good as we can see from 1:20 .








Cutting to the beat:
This music video cuts to the beat and this is good as it can interest the viewers more through creativity this music video is Willow Smith Whip My Hair. This music video has cutting to the beat on nearly all 4 beats of the song and this is good at is shows creativity and can gain more viewers and fans for the artist. Cutting to the beat makes the music video look more interesting. This music video appeals to the younger children as the cuts will allow them to be excited from this at 2:45 we can see that Willow Smith is in one location then at a different location in the school corridors at 1:35  singing the song. This music video can interest the viewers more as cutting to the beat can look good  in music videos.

This music video is not a good example for the music video cutting to the beat the music video is Alicia Keys No-One. This music video does not cut to the beat it only has some cuts but the cuts to the beat are not constant. The cuts in this music video are simple transition cuts and this can be boring as it may seem that Alicia Keys is not very creative when doing music videos and this can also make it seem very plain and ordinary. The shots in this music video do not change much as this may be what the artist had no intended.  From ... we can see the music video is more or less performed on stage so there will not be many cuts to make the music video as appealing as it could be.


Lip syncing:

This music video Usher Confession Part 2 is a good example of lip syncing as Usher lips syncs the words to his song and isn't him directly singing in them music video. This music video shows Usher lip syncing well as his lips "directly" match the lyrics and seems to be like he is singing at the camera. In this music video at 1:00 to 1:20 we can see that Usher's lips are moving in synchronise time with the song this can make the audience believe he is singing the song there and then whilst he is acting out his emotions at the same time shown at 3:10 this music video shows better lip syncing than other ones that do not appeal much to the audience.

This is a bad example of bad lip syncing in the music video called Don't Phunk With My Heart Black Eyed Peas. The artist words do not entirely match the lyrics of the song at times they are out of sync. The lip syncing at 2:01 is not the best and we can see this when their lips are moving however their lips are not in time with the lyrics of the song.









Varied Camera Language:

This music video has good vary camera language and it is Beyonce 7/11. This music video has exquisite camera language as there is loads of cuts, jump cuts and cutting to the beat. This music video consist of different camera language. This music video contains a very high number of cuts and this also shows time passing through the music video as at 0:45 Beyonce is standing up then the music video jump cuts to .... seeing her spinning on the chair and there a several jump cuts in this video. At 2:01 we can see Beyonce on the balcony then 2:50 cuts to Beyonce inside moving her bum cheeks up and down, this music video look very creative and can attract a large audience form different ages as it is very appealing to the eye and as an artist to the audience.



This music video Chris Brown No Air is a bad example of varied camera language. This only contains simple cuts and it not the best of music video to appeal to the audience there's only some good camera language that has been varied at 1:10 and 0:56 to show the relationship between the artists. This shows that some camera language has been varied.








Green Screen:

This music video Beyonce Sweet Dreams uses a green screen and this is a good example as it suits the song is done to good quality. In this music video the green screen matches the song and would appeal to the target audience as they may find it fascinating. This green screen will also help the audience gain an understanding of where the video is based and Beyonce has based this music video in another planet and we can clearly see this illustrated at 2:00 .

This music video Groove in the stars is a bad example of a green screen in a music video. The green screen in this music video will not appeal very much to the audience and this is due to how it will appeal to the target audience and public, this can be bad for the artists as the green screen is not very good and indicating the music video to not be so good. The green screen at 1:00 is not good and we can gather that the quality of the green screen is not good.