Music Video Idea Links & Artist Email

https://www.youtube.com/watch?v=95m6u4hXZTM  - skepta gingerbread man - i chose this song becuase i liked the beat and tempo as it has a nice flow that goes along with the lyrics.

https://www.youtube.com/watch?v=e1RF8gOtU6U  - black the ripper get back - i liked how the lyrics go with the song and the meaning of the song.

https://www.youtube.com/watch?v=s7tKPPsXawA - i liked this song as it had a nice house groove to it and the up tempo beat and pace of the song is enjoyable.

Unfortunately I did not receive a reply from the artist to use the music video however this will result in me looking in creative commons for a song to create a music video for.

Goodwin's Ideas About Music Video's

ANDREW GOODWIN- Goodwin is a man who managed to identify 5 key aspects for a music video that the audience should look out for.Goodwin's ideas were key features distinguished in a music video and these were seeing the sound, narrative performance, the star image, the relations to the visuals of the song and technical aspects of the music video.Goodwin published a book called ' Dancing in the distraction factory music television and culture' this was published on  January the 1st 1992.

Illustration - This is when a music video is directly corresponding to the lyrics and this is when the music video portrays the lyrics in the video and genre and an example of this is Katy Perry Fireworks. At 1:02 we can see the fireworks coming out of Katy Perry's heart as she sings 'Firework' this gives the audience a visual understanding of the music video due to how it has been illustrated.

Amplifying - This is a video that is designed to enhance the style and mood of the song. An example of this is LMFAO Sorry For The Party. This music video has a high tempo and the style of the song is as well and this is shown through the dancing and  lively music at 2:30 . This music video is implying the life of enjoyment and partying.









Contradicting - This is when the music video deliberately goes against the lyrics and mood of the song. This music video implies a happy meaning and we can see this through the actions of the main singer at 1:11 . This music video is fast pace however the lyrics of the song are sad and this is contradicting the contrast between how the video is performed and the lyrics.







Iconography - This is when the music video is diverse and complex in terms of the video style. This occurs in Beyonce Blow. At 0:42 there is a close up of Beyonce's face on the screen and this occurs again at 1:28. Near the end of the music video at 5:02 there is a close up of Beyonce's face to see her facial expression.

Star Persona - This is when the artist has mainly close ups of them in the music video as the star perosna. This music video has a lot of close ups on Beyonce and this occurs at 1:45 , 2:44 and 2:52.










Voyeurism - This is when the music video makes things look good to give pleasure from watching and enjoying it. An example of this would be Miley Cyrus Wrecking Ball and at 1:56 we can see Miley Cyrus naked and this can give some 'SEXUAL' pleasure to some of her viewers. At 1:45 we can see her laying down in a sexual position which can imply to the audience that she wants to give the male viewers sexual pleasure and this occurs again at 1:53 when there is a mid shot of the top half of her body mostly focused on her boobs.


Intertextuality - This is when one media text refers to another media text. This music video contains scenes from Fast And Furious, this shows how the intertextuality takes place. This occurs at time code 0:07 and this is included in the music video to make it look more interesting. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious.

Power point,

Styles Of Music Video

Genre video
This music video Hustlin by Rick Ross  consists of Rick Ross living the "GANGSTER" like life as he has a lot of money shown at 01:00, gold chains at 01;06 and women shown in 0:21 to his name and gangs shown at 2:05 this can give him a bad image due to the fact it looks to the viewers that he using women as toys. The black ethnic groups with gold chains signalize that this music video is a rap video. The audience can dislike Rick Ross for the way he portrays women in this music video. This is an example of the institution representing Rick Ross for who is he and how he acts however this can not be such a  good impact as some of the audience may  think he is corrupting young children. This music video can be portraying Rick Ross in a bad way but this may be how he wants the audience and public to view and judge him.



Genre subverting

This music video consists of Red Hot Chili Peppers changing their original genre during this music video. They change from punk rock to heavy metal rock/classic rock and this could positively impact the audience on the genre change as they may prefer it. At time code 0:14 this shows the audience that the band was playing a classic punk rock and then changed into playing heavy metal rock at time code 2:30. This can be good for the institution as it is a change as they have also dressed differently and this change could benefit the band Red Hot Chili Peppers. On the other hand this can land positive and negative impact on the audience as everyone has different opinions. The positive impact can be laid  on the audience through the genre change and how the music video has been portrayed however to other the illustrated change can lead the audience to a having a negative though and impact on the audience.

Parody
This music video illustrates Bart Baker imitating Taylor Swift Shake it off. This music video takes the mick out of the original by Taylor Swift. The beginning is an imitation of Taylor Swift shown at 0:05  this also occurs in the original song by Taylor Swift at 0:05 this can impact the audience in a good way as a laugh due to Bart Baker taking the mick and this can also be good for the institution as this can become viral and well known to the public however this can get given a negative review and impact the audience in a negative way as Taylor Swift and other fans of hers may find this disrespectful and rude towards her music video as an imitation has been made by a man who also changes the lyrics to make the music video sound and look funnier than the original this is show in Bart bakers version at 2:01.


Referencing
This music video contains scenes from Fast And Furious, this shows how the artist and music video is referencing the film. This occurs at time code 0:07 and this is included in the music video to make it look more interesting as the lyrics to the song go with the footage from Fast And Furious. At time code 1:32 occurs in the film and music video. The institution can use this footage from the film to show an understanding of the film. This music video is also like an extra trailer with loads of different scenes and it end with when the next Fast And Furious come at shown at 2:32. This music video gives the audience an understand of the film as it connects with the song and the different scenes from Fast And Furious can interest the viewers more as the film is very popular and with scenes form it can give the institution a benefit for the number of views it would get.

pastiche/homage
This music video contains pastiche and this is when the music video directly copies scenes from another media text in this case Lil Wayne has copied scenes from the film inception. At 0:15 in the music video this is an exact copy of inception when Leonardo DiCaprio falls into the bath to wake him up from the dream and this moment occurs in the film at 3:23. These scenes both occur at the beginning of the music video and Lil Wayne copy is identical to the original. This can be good for the institution as it shows that Lil Wayne has liked the film enough to use ideas from it in his music video to show similarity to make his music video more interesting. This could also occur to other in their eyes that Lil Wayne is 'dissing' the video in his own indirect way however this can lead to his reputation in the music industry to go down.


Animation

This music video contains animation through the camera effects and media technology used. At 0:56 shows an animation on Big Sean this can reinforce and show the audience that he is creative, this can land a positive impact on the audience and the institution as more people would want to buy the music video. The colors and animations change people views of the artist. The graphics and effects can grab the audience's attention for them to want to watch the video and for them to see what the artist is capable of. The institution can portray Big Sean in  a way they think will be best but not all choices they make will positively impact the institution or the artist.


Surreal/Abstract

This music video contains weird and abnormality shown in a robotic doll singing the song. This music video abstract as it is a female robot that is singing the song and some of the audience may not like this so it can lead to a negative for the institution on the other hand others may think of this a positive as they may find it fascinating and may have an interest form music videos or things as surreal as this. We can see at 00:22 that the female robot is singing the music video at 00:57 people can see that this is abstract as not may music video have a robot attached to strings performing the music video. This can impact the group Daft Punk in a positive way and for the institution this can lead to the audience wanting more music videos like this which can help increase daft Punk popularity in them music industry and the profit for the institution.

Performance
This music video shows a performance illustrated from how Chris Brown performs in the song New Flame this is seen in the music video. This music video consists of Chris Brown dancing in the music video performing directly to the camera. At 0:10 we can see Chris Brown performing directly to the camera shown in his eyes contact and body expressions. At 0:40-1:00 you can see Chris Brown dancing and performing the song with his voice. This music video contains a variety of different locations which can interest the audience and this can positively impact the institution if the audience like it and the artist will get known for the work done in the music video. This music video is good for the institution as they used an artist that is well known to the public and this can benefit them. 



Impressionist
An impressionist music video is when the artist and lyrics suit the mood of the song this can also make the audience feel a certain way as the video relates to the lyrics. This music video Let Me Love You by Mario. This music video is not at a fast pace so this allows the audience to keep up with what is happening and understand it. In this video Mario is singing about a women who he loves and this is good for the institution as they can impact the audience in feeling a certain way to connect with the artist. As we can see at 4:15  this could make some of the audience connect with him at this point. This can impose a positive impact for the audience due to a possible connection through the music video.

Interpretive
An interpretive music such as Katy Perry Fireworks shows the actions to the song, like when Katy Perry says 'Fireworks' we can see fireworks coming out from her heart shown at 1:02. This is good for the institution to have music video match the lyrics because the audience can gain a better understanding of the music video. This music video can leave the audience skeptical about Katy Perry's music video and this is because they may find it too colorful and not so realistic for fireworks to come out of someones heart at 1:11 or may not like the music video however others may think the work done in the music video is creative and may like it for example 3:22. The audience n have different views on the music video and not all will have a positive effect for the institution or the artist.


Narrative

A narrative video such as Omarion I'm Tryna tells a story and this occurs in the music video and we can see this through the music video has been performed so to the audience it comes across as a story. This tells the story of Omarion loosing his girlfriend as he is not focused on her this occurs at 2:07. This can give the audience an idea for the sort of man Omarion is. At 2:36 the audience can feel and gain an understanding that Omarion is upset. This narrative music video is good for the institution as it can give people a small story line to catch onto and also a representation of the artist Omarion himself, this can be good for the artist also as he is giving an image of himself for how he wants the public to view him.

Good & Bad Techniques

Having lots of cuts: 

A good example of a music video that has lots of cuts is The Break Up Song by Wale. Due to the high number of cuts this will interest the viewer more and show what is happening overtime in the music video, the cuts in this music video help show the relationship over a period of time and this creates the idea of a story in the music video which can get the music video a lot of views. At 0:38 this shows Wale's girlfriend at a young age with two dolls dressed for a wedding hoping she can find the right man and then at 0:56 we see her again at an older age due to the cuts has shown that time has passed and at the end of the music video this it shows where her dream doesn't come true between the girl and Wale.

An example of a music video that doesn't have many cuts would be Beyonce Dance For You. As this music video doesn't have many cuts it would tend to bore the viewer. At 1:00 this is shows a shot of Beyonce's face and it stays on that shot for around 3 seconds. Due to the song not having many cuts this makes the music video not so interesting and quite boring as the location stays the same throughout the whole music video and all the shots are from in one room this is a bad example of a lot of cuts also as most cuts last for about 3-4 seconds or longer instead off having more cuts to interest the viewer or make the video seem more interesting. At... just shows some normal cuts to show the audience her different actions and expressions in the music video.


Special Effects:
A good example of special effects in a music video would be ET by Katy Perry, the special effects make the music video not just appeal more but adds interest and helps get its point across. The visual graphics in this music video are done to a very good standard and the editing effects go well with the graphics and set alterations. This music video Leah Greenblatt of entertainment weekly has said Katy Perry's song showed good strength not just in the vocal but creativity. The special effects in this music video are beyond most that are out there. At 1:40 we can see the special effects on Katy Perry's face and ... we can see a effect of ET the alien also a green screen to show where they are at 2:45 .

A bad example of a special effects is Peter Gabriel Steam. This music video uses a bad example of a green screen and this is because of the effects and how it would appeal to the audience and at .... we can see how the green screen background looks. The special effects in this music video are not so good and we can see this at 0:56. The effects in this music video are not good as we can see from 1:20 .








Cutting to the beat:
This music video cuts to the beat and this is good as it can interest the viewers more through creativity this music video is Willow Smith Whip My Hair. This music video has cutting to the beat on nearly all 4 beats of the song and this is good at is shows creativity and can gain more viewers and fans for the artist. Cutting to the beat makes the music video look more interesting. This music video appeals to the younger children as the cuts will allow them to be excited from this at 2:45 we can see that Willow Smith is in one location then at a different location in the school corridors at 1:35  singing the song. This music video can interest the viewers more as cutting to the beat can look good  in music videos.

This music video is not a good example for the music video cutting to the beat the music video is Alicia Keys No-One. This music video does not cut to the beat it only has some cuts but the cuts to the beat are not constant. The cuts in this music video are simple transition cuts and this can be boring as it may seem that Alicia Keys is not very creative when doing music videos and this can also make it seem very plain and ordinary. The shots in this music video do not change much as this may be what the artist had no intended.  From ... we can see the music video is more or less performed on stage so there will not be many cuts to make the music video as appealing as it could be.


Lip syncing:

This music video Usher Confession Part 2 is a good example of lip syncing as Usher lips syncs the words to his song and isn't him directly singing in them music video. This music video shows Usher lip syncing well as his lips "directly" match the lyrics and seems to be like he is singing at the camera. In this music video at 1:00 to 1:20 we can see that Usher's lips are moving in synchronise time with the song this can make the audience believe he is singing the song there and then whilst he is acting out his emotions at the same time shown at 3:10 this music video shows better lip syncing than other ones that do not appeal much to the audience.

This is a bad example of bad lip syncing in the music video called Don't Phunk With My Heart Black Eyed Peas. The artist words do not entirely match the lyrics of the song at times they are out of sync. The lip syncing at 2:01 is not the best and we can see this when their lips are moving however their lips are not in time with the lyrics of the song.









Varied Camera Language:

This music video has good vary camera language and it is Beyonce 7/11. This music video has exquisite camera language as there is loads of cuts, jump cuts and cutting to the beat. This music video consist of different camera language. This music video contains a very high number of cuts and this also shows time passing through the music video as at 0:45 Beyonce is standing up then the music video jump cuts to .... seeing her spinning on the chair and there a several jump cuts in this video. At 2:01 we can see Beyonce on the balcony then 2:50 cuts to Beyonce inside moving her bum cheeks up and down, this music video look very creative and can attract a large audience form different ages as it is very appealing to the eye and as an artist to the audience.



This music video Chris Brown No Air is a bad example of varied camera language. This only contains simple cuts and it not the best of music video to appeal to the audience there's only some good camera language that has been varied at 1:10 and 0:56 to show the relationship between the artists. This shows that some camera language has been varied.








Green Screen:

This music video Beyonce Sweet Dreams uses a green screen and this is a good example as it suits the song is done to good quality. In this music video the green screen matches the song and would appeal to the target audience as they may find it fascinating. This green screen will also help the audience gain an understanding of where the video is based and Beyonce has based this music video in another planet and we can clearly see this illustrated at 2:00 .

This music video Groove in the stars is a bad example of a green screen in a music video. The green screen in this music video will not appeal very much to the audience and this is due to how it will appeal to the target audience and public, this can be bad for the artists as the green screen is not very good and indicating the music video to not be so good. The green screen at 1:00 is not good and we can gather that the quality of the green screen is not good.

Music video purposes

Promote new music release-  The internet raised awareness of Justin Bieber through the music video 'Baby' that he has released. Not many people knew who he was until his music video was released on the internet. People had found the song catchy which made him popular and for the record label it would bring them a lot of attention to sign a young artist with a famous song. For Justin Bieber this was a positive impact as he had become famous and signed to a record label at a young age, this mad this music video become well spread through the target audience it reached. The audience was positively impacted as they all became fans of Justin for his Music video and also due to his age. As this music video went very viral it helped him become famous. This has made the song'Baby' become catchy and famous due to the amount of people that has viewed and liked the video as the song had helped Justin get signed by a record label to increase his popularity in the music industry. This music video had a higher impact on girls than boys due to the target audience and this lead to girls wanting more from him not just in the music industry but as a normal person as well.

Visual representation of the artist- This music video is created by Rick Ross, this gives the audience the idea that Rick Ross is gangster 'like' from wearing gold chains and smoking. From Rick Ross music videos we the audience can gather that he likes to live to make money and use women for his own good. This is good for Rick Ross as some people may enjoy his music videos especially his target audience which will help his income and popularity. This can be bad for the record label as people may think that Rick Ross is portraying women in a bad way and that life is all about living for money,drugs and cars, this can however decrease the number of fans and give people negative thoughts on him. Rick Ross does portray himself in a bad way through music videos through drug dealing,smoking, holding guns and using women. This can impact the audience from not wanting to listen to his music anymore. This gives us an idea to relate and understand the artist and in some way for people to relate to the lifestyle impression we get of Rick Ross.

Extended the Play ability-  Chris Brown released a music video followed by his song New Flame this music video became very popular and viral throughout the music industry which had helped Chris Brown become well known in the music industry. The music video had helped Chris Brown get more money and the record label from the amount of views on YouTube and the high number of purchases. This music video got a high number of views on YouTube.  As this song became very viral Chris Brown was known more for releasing a very catchy famous song placed 27th on the billboard 100 and is top in the US for R&/ Hip Hop. This placed Chris Brown in a very supportive financial situation from the music video and song due to its popularity over the world, the money he got form them music video was good however due to the explicit language from Rick Ross this could have not helped Chris Brown make as much money from his music video however for the suited target audience he did make money out of it helping the record label as well as himself. The song is still recognized even when its prime of playing has been reached cause it will still be able to be viewed. This music video became very viral once it was released as a lot of the public liked it throughout the world.

Synergy- This music video created by will Smith shows synergy through footage from the film being placed in the music video this music video became very popular through the film and in the music industry. Due to will smith containing elements from the film M.I.B (Men In Black) this increased will smiths popularity and helped him be known for not just acting but working n the music industry as well. The audience became very aware of Will Smiths abilities and this lead him to becoming more famous throughout the world and his music video more viral an outcome to this is the video became viral throughout the music industry and lead to a lot of people beginning to know who Will Smith is. This increased Will Smiths popularity to the audience and helped benefit the record label. During this video Will Smith is in various offices that are in the M.I.B building. This music video represents the film Men In Black as the theme tune.

Art- This music video Put Your Hands Where My Eyes Can See them by Busta Rhymes. This music video is art and weird at the same time. This is a benefit to the record label as more people would become interested in the music video and this could help it become more viral and popular.  This music video is about Busta Rhymes going back to the Egyptian times. This can help the record label become noticed for the work they have done which is also a benefit on the artist, this can also help represent the artist for who they are as a person if they are expressing themselves. The audience can gain an understanding of the artist and they music video and the characters from the video will also keep people interested. The meaning of the video will be vague so it will give the audience a reason to be interested so that they will then be able to find out the meaning or the meaning may be enigmatic. The artist will gain a benefit from the amount of views on the music video.

Music Video Outlets

Social websites 

The social media is a network to socialise such as Facebook and Twitter. On Facebook you can share and post music videos that will become visible to the public.  This will enable the people to find the target audience the music video was aimed at. An example of this would be if someone had uploaded or shared a video via You Tube to there Facebook or Twitter account for people to view and the video would become more viral to the audience t was aimed at. The important thing is that they have multiple outlets so that the music video can reach the audience of the artist choice however if there was only one outlet the music video wouldn't be as viral as it would be if there was more than one outlet for consumers to view. From the artist uploading videos onto there Facebook or Twitter will allow view to also share and view the video created for the audience an example of this would be if Chris Brown posted his music video to New Flame on his Facebook people would be able to get it off of there to share. The artist will become more popular and well known in the music industry for this increasing the recognition and popularity of the record label. A negative towards this approach would be if the consumers to not have access to social media sites so this shows that it wouldn't reach it's target audience and others on Facebook or Twitter may think that the music video is being viewed too much and another face will be that some people may not even like the music video or the artist who has created the video for the public. The social media sites help people stay up to date with the artist, to help bring them up in regards to popularity to the target audience and the public. The music video will be easier to access as you wont have to search it up because someone would have shared it for you and other to see. A negative side to this would be if you wouldn't want to see the music video on your Facebook or Twitter time line.

Mainstream TV

Mainstream TV are the major mainstream television outlets such as BBC(1,2 &3), Channel 4, Sky 1 and ITV. These major mainstream television channels help promote the artist music video through playing the video on a variety of channels for the public to view and the target audience it is aimed at using the major mainstream channels. These channels
provide free access to watch the music videos. On the Johnathan Ross show Kylie Minogue was interviewed on her career and other questions that Johnathon Ross felt was not answered but he also played a music video of hers and spoke about his thoughts . The positive view on this is that Kylie is getting feedback on her music video and it is being promoted on the TV channel for consumers to buy and be informed, the negative point to this is that some people may not watch the Johnathan Ross show therefore it may be a waste of time if people to not view the channel however there are other outlets which will play them music video so that is a good reason why an artist should have multiple outlets as the video will get shown more to the audience. This is a good reason why mainstream TV is good for promoting and showing music videos to the public. The record label will become well known for this as the artist who they produce for is on TV being interviewed with the music video created by her for the audience to view. Some people may watch the show but not really care about eh music videos that are being shown. The words to the audience may be explicit and will the words will be censored. More people will be able to view the music video and it will become more viral through people, this is also better because if a new exclusive video has come out it may not be on You Tube it will be on the major mainstream channels to view for free which will also reach its target audience. Some of the music videos may be explicit so the words will have to be cut out or blanked. For the audience to watch the video it will be free so no payments to watch will need to be made this is a positive and the target audience will get to view it for the video to become more viral however if that type on genre is being played not everyone will like it as many people don't all like the same genre or music this is a negative impact on the audience also there are sometime advertisements which interrupt the video the public is watching. 

Music Channel

Music channels play different genres of music on different music channels for the public to watch. There are different music channels such as channel AKA, MTV hits and MTV base, the music channel outlet specialise in different genre types. These music channels help make the artist music video more popular and become more viral to the public as they will be able to view it for free due to the channel. This leads to the music video becoming more recognised to the audience as the artist and institution will get credit for this. The institution will get a profit for this as the music channels are paying the the record label to put the music videos onto their channel for the audience to view. Jessie J bang bang is a song that is very popular and familiar to the public and this is due to the amount of music channel outlets is has been played on for example MTV. These different music channel outlets give the artists more recognition to the public and help them become more viral. The positive side to this is that the public will have free access to the video and it will stream to them clearly with no buffering problems and the target audience will be able to view the music video however the negative side to this is that the adverts can interrupt the video and the music wont be on demand for the audience to watch. Some of the music video affiliate with drugs and  with explicit language which some of the public may not like and also the words can get censored, this can lead to a loss in money for the record label and the artist and can give them a bad reputation in the music industry and to the public and target audience as they may not like it and others may not be able to view it if they don't have those channels. The artist and record label get money from the music channels paying them for the music video to be shown on there channel for the public to view. The audience can also record the channels streaming the video which is a positive and you don't get a virus from the channel if the music video is being streamed. The record label will gain a success through a wide a gain in a wider audience as the sing will become more viral and spread through and from people also the target audience watching these music channel outlets, you also have a choice whether you want to watch that music channel as there are many to contain different genres of music for the public. The artist music video may not be played as often on the channel because they- the record label are not in charge of the order of the songs being played and also what songs will be played.

Direct And Special Edition CD'S/ DVDS

Direct and special Cd's and DVDs are good for the public as it allows them to purchase the music video so they would then have it on demand without needing to search for it also containing extra special features this is a good thing as you are directly supporting the artist from buying something that they have produced containing extra features. A negative for the consumers is that not everyone will have the money to purchase these special edition Cd's for the extra features. For example Michael Jackson released a DVD with a collection of his different music videos that were created and sold to the public to support him and his record label. The institution will gain a profit in money from releasing special edition Cd's/DVDs to the consumers. This can help an artist to become more viral as they become more recognised to the public this also helps reach the audience it was aimed at for the target audience to then stay up to date with the songs and music videos created by the artist. The institution will get positive outcomes from a gain in  the audience and supported of the artist to help them become more famous in the music industry. The consumers can also download the song/ music video for free or listen to it on You Tube instead of buying it which can lead to a loss n money and a waste of money and valuable time if people don't buy the special edition disks. Below is a music video taken form Justin Timberlake's Justified album.

Streaming Websites

Streaming websites such as You Tube,i-movie and 4 music allow the public to watch full music videos for no purchase. These websites stream/play music videos . Streaming websites are free for the public to use and are also easy to use they help you stay up to date with the artist if you subscribe for free for example subscribing to an artists channel on You Tube help you stay up to sate with the latest videos this is a positive for the public. On the negative side some of the advertisements in the way and interrupt the video whilst it is playing and some of the music videos require an age restriction meaning the target audience may not be able to view the music video because of this or may only get glimpse of the video. An example of a music video streamed on You Tube is Chris Brown New Flame with Usher and Rick Ross. The institution can make a lot of money form the music video due to the amount of views and the subscriptions from some people on different websites, these streaming websites are a good way to  get the artist and record label noticed for the work and music video produced so they become more recognised in the music industry. A negative side to the institution is that the language on some of them music videos will have bad language and will therefore need to be censored which in this case some people don't like as they would prefer to here the explicit language but not everyone will want to here those words. People will also be allowed to leak the music videos before release date to the public and download them for free which results in a lack of support and respect for the artist hard work. Some safe searches on people computer of mobile device will not allow them to view the music video due the mode the device is on. Below is the music video to Chris Brown New Flame With Usher and Rick Ross which is on Chris Browns Vevo which is his channel where he releases his own music videos and people are able to subscribe to it.

Artists Websites

The artist websites are websites exclusive and all about the artist for example http://www.beyonce.com/  << that is Beyonces website that is exclusive to her and the same goes for Tinchy Stryder >>  http://tinchystryder.com/ 
These websites help and allow the public to stay up to date and purchase the merchandise created by the artist to help support them in the career they are going along.  The artists websites are owned by them and the manager. For the audience they can watch the original video as often as they want as the artist websites are easy to use and navigate around to find information and music videos based on that specific artist this is a good thing for the public which can also help make the website more viral to others. Sometimes the music video may be only exclusive to the artist and may not be able to seen seen or shared it is is purchased and this can lead to a loss of money and the video wont reach the target audience if they do not have the money to pay for the music video to support the artist also some artist websites are age and safe search restricted due the explicit stuff that is on the page and in some cases the nudity in the music video which some of the viewers may not want to see artists private parts. The institution can make a lot of money from selling the music video and creating merchandise to sell to help support the artist in the career. Information is on the websites about the artist background and how they started their career which will get people more interested. A negative side to the artist website is that some of the sites are hard to get a hold of and they would get shut down due to the music video and some of the review about it. The artists websites are also time consuming for people to use as most of their time could be spent reading the information on the artist not watching the music videos.

 Downloads(legal And Illegal)

Downloading websites allow you to downland full music videos to watch.  An example of a Illegal website is kick-ass torrents which allows you to download videos for free however a Legal website such as real player and tubidy allow you to download them for free. These websites allow the public to download the music videos for free so of purchase is required this is benefit as you will be saving money however on the other hand it can get you caught for fraud and arrested and also leading you to stealing and not supporting the artist fully, poor quality and copyright can be a result of this so instead of watch a music video in 1080p you are watching it in 360p. Some legal copies of the music videos are expensive this is the reason why people would prefer to use downloading websites to get the videos for free and save their money. A virus can be put onto your computer from illegal downloading websites. The institution can suffer from a loss in money as people will be getting the music videos for free leaving the artist very unsupported and not so famous in the music industry. On the other hand the positive side to this is that some people will buy the music video allow the record label and artist to make some money form the released music video. The legal websites allow you to search the website finding the music video so that it is free to download with good quality  whereas the illegal websites download bad quality music videos so you wont get the best out of it and could get you sent to prison and this is also theft in some eyes. This allows the audience to have the music video for free on multiple devices. Due to illegal downloading 4 men were caught illegally downloading music videos on the 21st of july and this was in the The Telegraph news paper.

To conclude there are many different outlets to revolve around music videos and from the above you can see the seven different outlets Social Media,Mainstream TV,Special Edition Cd's, Music Channels, Streaming Websites, Artist website and Downloads.